• Lubbock is the largest metropolitan area between Dallas/Fort Worth and El Paso, and is geographically central to the surrounding cities of Amarillo, Midland, Odessa, and Abilene.
   
• Lubbock is home to a two square mile cluster of national, regional and local retailers that totals well over 3,000,000 square feet, which is exponentially larger than any collection of retailers within 300 miles! 
   

• Shoppers from Eastern New Mexico regularly make the trip to Lubbock to shop on the weekend!

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• Texas Tech University students exhibit discretionary spending patterns of $240 million per year after educational costs.

• Lubbock was one of the five Texas cities to earn a five-star rating for highest quality of life from Expansion Management Magazine in 2006. This study assessed the living and working environments that companies are likely to encounter when relocating to a city.
• Lubbock is the home of Texas Tech University… one of Texas’ largest universities. Texas Tech is also the largest of the five higher education institutions located within the Lubbock MSA, and a large percentage of those student populations hail from major metropolitan areas such as Dallas and Houston, where great retail is expected.